Francesca Torrigiani
Head of Digital at headcount
meet Francesca
My background spans accounting, theatre, and marketing, bringing both structure and creativity to how we build, communicate, and grow. Based in Zurich, I work across the business to support clients, candidates, colleagues, and leadership through digital strategy, branding, and innovation.
at a glance
My role at headcount
- Leading digital strategy across the business
- Strengthening headcount’s brand positioning and visibility
- Driving lead generation through digital channels
- Overseeing website, content, social media, and brand communications
- Improving the experience for clients, candidates, and colleagues through digital tools and thoughtful strategy
- Connecting technology, branding, and marketing to support business growth
Background & expertise
- Started out in accounting before moving into theatre, then found the perfect balance between structure and creativity in marketing
- Built experience across wholesale trade, product marketing, and strategic digital roles
- Worked across industries, including perfume, jewellery, and education
- Strong focus on building digital presence and shaping brands with clarity and purpose
- Certified in Integrated Digital Strategy and LinkedIn Online
What I bring to the team
I bring a combination of strategic thinking, creativity, and empathy to my work. I enjoy connecting people and ideas, finding practical solutions, and building meaningful experiences that strengthen the headcount brand.
My background across different industries has taught me to balance structure with imagination, while my curiosity for technology and branding helps me see opportunities from different perspectives.
my approach
How I came to headcount
I joined headcount because I wanted to work in a small company where I could help build the foundations of the brand in a real and lasting way.
My path into this work has been anything but linear, and that is exactly what shaped the way I think: combining analytical thinking, creativity, and human understanding. What drew me in was the chance to create something purposeful, where strategy is not just designed on paper but can be seen, felt, and improved across the whole business.
At headcount, I can help shape the full picture and turn ideas into a stronger experience for everyone we work with.
My philosophy
I believe digital should make work easier and give people back the fun of their job and the space for creativity.
To me, good strategy is not about adding noise, but about creating clarity, trust, and better experiences. In practice, that means building systems, communication, and brand touchpoints that feel useful, thoughtful, and human.
I’m energised by the fact that challenges are always changing, and I’m committed to building authority for the brand while helping create the most qualitative and innovative service possible.
behind the profile
Outside work, you’ll usually find me walking in nature with my dog, doing yoga, or getting into something a little witchy.
My superpower is being a mediator. I naturally look for the other side of the story, which helps me understand different perspectives, connect people, and find common ground.
And my unpopular opinion? You always play a role in your own failure. Uncomfortable, yes, but also quite useful.
